Pros And Cons Of Facebook Ads

Facebook ads are running rampant these days. Although, they are a great tool to market your business there are some side effects too. Facebook Ads are great for small business owners. They can connect you with potential customers and clients who are already interested in your business. But like with everything else in life, there are positive and negative aspects of Facebook advertising. On the positive side, Facebook ads are relatively inexpensive if you keep the following in mind: You can reach a large range of people. You can target the people most likely to buy your products or use your services. You can get a lot of interaction from the people who see your ad. And unlike most online advertising, you can target people who like your Facebook page, or who come from a Facebook page that you’ve collaborated. On the negative side, Facebook advertising can be expensive if you don’t know what you’re doing. You can waste a lot of time and money on ads that only get a few clicks. And you can even offend people with your ads.

Should I Use Facebook Advertising?

Are you a business owner in search of a way to get some additional sales for your business? Are you tired of the hustle and bustle of traditional marketing? If you answered yes, to either of the questions, then we have good news for you. There is a new option in the form of Facebook advertising. Facebook is the biggest social media site online and offers advertisers the opportunity to place sponsored posts. It offers a variety of options from “boost post” to video advertising and even the option to target users by location and demographic. Facebook advertising works best for business pages, especially for local businesses that want to target their local area. It allows businesses to grow their brand awareness and target their audience. So, all these reasons form the grounds for why should you use Facebook Advertising.

Factors That Determine The Facebook Ads Cost

1.Target Audience: The type of audience you choose to target makes a big impact on the Facebook advertising cost. The audience can be defined as a specific section of people whom you think are more likely to buy your products or services.

2.Facebook Ad Campaign Objective: It is interesting to know that there is a total of 11 ad objectives to choose from when you advertise on Facebook. These objectives are placed under three major categories – AWARENESS, CONSIDERATION, and CONVERSIONS.

3.Facebook AD Objectives: Facebook ad objectives are important to consider when creating an ad campaign. Different objectives will lead to different results, so it's important to choose the right one for your business.

4.Facebook AD Bidding Strategy: The bidding of your ad has a role to play in the determination of Facebook Ads costs. There are several bidding approaches available for you to choose from.

Factors That Affect Facebook Advertising Cost

Your Facebook advertising budget is an essential part of your Facebook ad campaign. You can consider your Facebook advertising budget as the base of everything you do to promote your business on Facebook.
Whether you choose a big budget or a trivial one, it has the potential to put an impact on several things like your bid, ad output, and even the overall Facebook advertising campaign.
Let’s take this example for a better understanding of how it works. If your firm has decided to launch a Facebook ad campaign with a $200 per month, you can define an optimum bid of $2 per click.
However, if the usual CPC is $1.97, it means that you don’t make a competitive bid and it may incur a lesser number of clicks and impressions on the ad.
In general, a larger ad budget means you enjoy more flexibility with your ad but this doesn’t mean that you can do wonders with a smaller ad budget.
While a bigger amount spent provides your business with high levels of flexibility, you can still make a small budget work for your company.
So, always choose an experienced social media marketing agency that knows how to manage your Facebook ad spending smartly to reap the best outcomes.

Facebook Advertising Cost For Different Industries

Being a business owner, it is really necessary for you to know the cost of Facebook ads. Here is the industry-wise average cost to run Facebook ads. There are many factors like bids, relevance score, and competition upon which the average CPC s depends. The CPCs of some of the extremely popular industries include:

How Much Do Our Facebook Marketing Plans Will Cost You?

If you have understood the cost to run Facebook ads for your business then you can check how much do our Facebook ads management packages will cost you. We have three fixed price Facebook management and advertising packages to help you manage your business organic and advertising strategy.

Facebook Marketing Packages

BASIC 10,000 INR / 150 USD	PREMIUM 18,000 INR / 250 USD	PLATINUM 28,000 INR/400 USD
Organic Facebook Management Plan	Organic Facebook Management Plan	Organic Facebook Management Plan
Facebook Page Creation	Facebook Page Creation	Facebook Page Creation
Facebook Cover And Profile Pic Creation	Facebook Cover And Profile Pic Creation	Facebook Cover And Profile Pic Creation
Facebook Tabs Creation	Facebook Tabs Creation	Facebook Tabs Creation
Facebook Page Optimization	Facebook Page Optimization	Facebook Page Optimization
Post on Page(1 Per Week)	Post on Page(1 Per Week)	Post on Page(1 Per Week)
Creation Of Facebook Polls/ Quiz	Creation Of Facebook Polls/ Quiz	Creation Of Facebook Polls/ Quiz
Sharing Post In Groups	Sharing Post In Groups	Sharing Post In Groups
Responding To Comments	Responding To Comments	Responding To Comments
Call To Action Button Creation	Call To Action Button Creation	Call To Action Button Creation
Hashtag Research	Hashtag Research	Hashtag Research
Influencer Research	Influencer Research	Influencer Research
Video Posting	Video Posting – 1 Per Month (Only 30 Sec)	Video Posting – 1 Per Month (Only 30 Sec)
Page Monitoring	Page Monitoring	Page Monitoring
Competitors Analysis	Competitors Analysis	Competitors Analysis
Facebook Ads Management	Facebook Ads Management	Facebook Ads Management
Suggested Ad Spend Monthly Up to 10,000 Rs	Suggested Ad Spend Monthly Up to 10,000 Rs	Suggested Ad Spend Monthly Up to 10,000 Rs
Facebook Business Manager Set Up	Facebook Business Manager Set Up	Facebook Business Manager Set Up
Facebook Ads Campaign – 1	Facebook Ads Campaign – 1	Facebook Ads Campaign – 1
Ad Set – 1	Ad Set – 1	Ad Set – 1
Ads – 1	Ads – 1	Ads – 1
Pixel Installation	Pixel Installation	Pixel Installation
Custom Conversion Creation	Custom Conversion Creation	Custom Conversion Creation
Remarketing	Remarketing	Remarketing
Detailed Audience Creation	Detailed Audience Creation	Detailed Audience Creation
Custom Audience Creation	Custom Audience Creation	Custom Audience Creation
Creation Of Automated Rules	Creation Of Automated Rules	Creation Of Automated Rules
Facebook Analytics Report Creation	Facebook Analytics Report Creation	Facebook Analytics Report Creation
Ad Campaign Monitoring	Ad Campaign Monitoring	Ad Campaign Monitoring
Catalogue Creation	Catalogue Creation	Catalogue Creation
Dynamic Ads Creation	Dynamic Ads Creation	Dynamic Ads Creation
Instant Experience Ads Creation	Instant Experience Ads Creation	Instant Experience Ads Creation
Customization Of Ad Placements	Customization Of Ad Placements	Customization Of Ad Placements
A/B Testing Of Ad Set, Creative And Placement	A/B Testing Of Ad Set, Creative And Placement	A/B Testing Of Ad Set, Creative And Placement
Carousel And Collection Ads	Carousel And Collection Ads	Carousel And Collection Ads
Traffic Monitoring	Traffic Monitoring	Traffic Monitoring
Monthly Report	Monthly Report	Monthly Report
Buy Now	Buy Now	Buy Now