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How Much Do Facebook Ads Cost?
Looking for Facebook marketing packages in India? GWT & MEDIA PVT. LTD. is one of the leading Facebook Marketing Companies in India. We offer three different Facebook Marketing Packages exclusively designed to help our clients reach their marketing goals with our Facebook Advertising Campaigns. The average monthly cost for GWT & MEDIA PVT. LTD. Facebook Marketing Packages is 10,000 INR to 25,000 INR Per Month. Continue reading to know how much do Facebook ads cost in India.
How Much Do Facebook Ads Cost In India?
Our Facebook advertising specialists create an effective and goal-oriented Facebook advertising campaign to target potential customers based on preferred locations, interests, age, gender and the type of business. We also create an organic Facebook marketing strategy and design high-quality and catchy Facebook posts to increase engagement on the Facebook page.When you partner with GWT & MEDIA PVT. LTD. for your Facebook promotion services, no matter which sort of business you run you’ll receive the best Facebook promotion strategy that is centred on your brand. Our Facebook marketing packages are very affordable and made for all types of businesses.
Facebook Ads Cost : How Much To Invest In Facebook Ads?
While there’s no upper limit for the cost of Facebook Ads, you can expect to spend between 10,000 INR to 28,000 INR depending on the size as well as the goals of your business. For your knowledge, the Facebook advertising costs depend on different bidding models i.e. Cost-Per-Click (CPC), Cost-Per-Thousands (CPM), Cost-Per-Like (CPL), Average-Cost-Per-Video-View, Average Cost Per Engagement, Average Cost Per Installation, Average Cost Per Conversion, Average Cost Per Ad Recall, Average Cost Per Lead and Cost-Per-Download (CPA). Although there are varying CPCs for different industries, you can expect to spend an average CPC between 0.51 INR to 2.26 INR. Similarly, the average CPM for various industry types is 9.95 INR. The Average CPL is INR 0.75, Average CPA is INR 2.95, Average Cost Per Video View 0.27 INR, Average Cost Per Engagement INR 0.20, Average Cost Per App Installation INR 14 and more.
| Business Benchmarks | Average Cost |
|---|---|
| Average CPM | Average ₹9.95 |
| Average CPL | Average ₹0.75 |
| Average CPC (for Link clicks) | Average ₹0.52 to ₹2.24 |
| Average CPA | Average ₹2.95 |
| Average Cost Per Video View | Average ₹0.27 |
| Average Cost Per App Installation | Average ₹14 |
| Average Cost Per Engagement | Average ₹0.22 |
| Average Cost per Ad Recall | Average ₹0.25 |
| Average Cost Per Conversation | Average ₹37.63 |
| Average Cost Per Lead | Average ₹54 |
For your reference, we have here added the basic Facebook ads cost of different industry types depending on different bidding models.
| Business Sector | Average CPC | Average CTR | Average Conversion Rate |
|---|---|---|---|
| Apparels | Average ₹0.12 | Average 1.25% | Average 4.15 % |
| Automative | Average ₹0.15 | Average 0.84% | Average 5.25% |
| B2B | Average ₹0.18 | Average 0.75% | Average 10.75% |
| Consumer Services | Average ₹0.24 | Average 0.75% | Average 9.84% |
| Beauty | Average ₹0.17 | Average 1.23% | Average 6.98% |
| Job Training and Employment | Average ₹0.21 | Average 0.50% | Average 12.25% |
| Finance and Insurance | Average ₹1.23 | Average 0.63% | Average 9.85% |
| Fitness | Average ₹0.67 | Average 1.24% | Average 14.56% |
| Healthcare | Average ₹0.25 | Average 0.95% | Average 11.26% |
| Home Decor | Average ₹0.83 | Average 0.69% | Average 6.25% |
| Education | Average ₹0.14 | Average 0.75% | Average 14.14% |
| Industrial Services | Average ₹0.59 | Average 0.78% | Average 0.81% |
| Travel and Tourism | Average ₹0.14 | Average 0.89% | Average 2.95% |
| Technology | Average ₹0.28 | Average 1.15% | Average 2.25% |
| Retail | Average ₹0.69 | Average 1.73% | Average 3.50% |
Pros And Cons Of Facebook Ads
Facebook ads are running rampant these days. Although, they are a great tool to market your business there are some side effects too. Facebook Ads are great for small business owners. They can connect you with potential customers and clients who are already interested in your business. But like with everything else in life, there are positive and negative aspects of Facebook advertising. On the positive side, Facebook ads are relatively inexpensive if you keep the following in mind: You can reach a large range of people. You can target the people most likely to buy your products or use your services. You can get a lot of interaction from the people who see your ad. And unlike most online advertising, you can target people who like your Facebook page, or who come from a Facebook page that you’ve collaborated. On the negative side, Facebook advertising can be expensive if you don’t know what you’re doing. You can waste a lot of time and money on ads that only get a few clicks. And you can even offend people with your ads.
Should I Use Facebook Advertising?
Are you a business owner in search of a way to get some additional sales for your business? Are you tired of the hustle and bustle of traditional marketing? If you answered yes, to either of the questions, then we have good news for you. There is a new option in the form of Facebook advertising. Facebook is the biggest social media site online and offers advertisers the opportunity to place sponsored posts. It offers a variety of options from “boost post” to video advertising and even the option to target users by location and demographic. Facebook advertising works best for business pages, especially for local businesses that want to target their local area. It allows businesses to grow their brand awareness and target their audience. So, all these reasons form the grounds for why should you use Facebook Advertising.
Factors That Determine The Facebook Ads Cost
1.Target Audience: The type of audience you choose to target makes a big impact on the Facebook advertising cost. The audience can be defined as a specific section of people whom you think are more likely to buy your products or services.
2.Facebook Ad Campaign Objective: It is interesting to know that there is a total of 11 ad objectives to choose from when you advertise on Facebook. These objectives are placed under three major categories – AWARENESS, CONSIDERATION, and CONVERSIONS.
3.Facebook AD Objectives: Facebook ad objectives are important to consider when creating an ad campaign. Different objectives will lead to different results, so it's important to choose the right one for your business.
4.Facebook AD Bidding Strategy: The bidding of your ad has a role to play in the determination of Facebook Ads costs. There are several bidding approaches available for you to choose from.
How Does The Facebook Ads Bidding Affects The Facebook Ads Cost?
Though it may appear complex to many, it is actually not. In simple words, choosing the most appropriate bidding strategy depends on your ad campaign objective. Below is a matrix that you can refer to while choosing an effective strategy. However, before you choose a specific Facebook bidding strategy, it is necessary to know the working of the Facebook ad auction. This would help you carve out a better ad strategy along with advertising cost as you have better knowledge of the company’s advertising offerings.
| Campaign Objective | Bid Strategies | Ideal For | Focus On |
|---|---|---|---|
| Optimize your budget results | Automated Bidding | Achieving optimum results is feasible and that too with no stringent CPA requirements Yielding total allotted budget is the need of the hour Campaigns that do not have a clear objective or KPI | Higher CPM, CPA |
| Optimize Conversion Rate | Uppermost Value | Utilizing the budget while eyeing on higher value buying | There must be a smart allotment of values across diverse offerings. |
| Cost Control Of The Results | Cost Cap | Controlling CPA below a fixed amount irrespective of market scenarios | Spending may be slower than when utilising lowest cost; nevertheless, if you do not have specific CPA targets and are more concerned with spending your money, the lowest cost is a good option. The learning phase may take longer to complete than other bid tactics, during which time costs may exceed your budget; but, once learning is completed, delivery should stabilize. |
| Managing Return on Ad Spend (ROAS) | Least Possible ROAS | Getting a certain return on your ad spend and breaking even Rather than vying for the highest offer, you have more influence over the purchase value you produce from adverts. | If Facebook cannot attain the set ROAS base, then delivery may be used; does not project to use the complete ad budget If your focus is more on ad spending than achieving a specific ROAS, it is better to go with highest value bidding Needs the capability to measure bids given the predictable conversion rates and marginal expenses |
| [Advanced] Controlling the amount Facebook bids in auctions | BiD Cap | In campaigns that utilize internal bidding or LTV models | The focus should be on measuring bids given the expected conversion rates and marginal expenses |
Factors That Affect Facebook Advertising Cost
Your Facebook advertising budget is an essential part of your Facebook ad
campaign. You can consider your Facebook advertising budget as the base of everything you do to promote your
business on Facebook.
Whether you choose a big budget or a trivial one, it has the potential to put an
impact on several things like your bid, ad output, and even the overall Facebook advertising campaign.
Let’s
take this example for a better understanding of how it works. If your firm has decided to launch a Facebook ad
campaign with a $200 per month, you can define an optimum bid of $2 per click.
However, if the usual CPC is $1.97, it means that you don’t make a competitive bid and it may incur a lesser
number of clicks and impressions on the ad.
In general, a larger ad budget means you enjoy more flexibility with your ad but this doesn’t mean that you can
do wonders with a smaller ad budget.
While a bigger amount spent provides your business with high levels of flexibility, you can still make a small
budget work for your company.
So, always choose an experienced social media marketing agency that knows how to manage your Facebook ad
spending smartly to reap the best outcomes.
Facebook Advertising Cost For Different Industries
Being a business owner, it is really necessary for you to know the cost of Facebook ads. Here is the industry-wise average cost to run Facebook ads. There are many factors like bids, relevance score, and competition upon which the average CPC s depends. The CPCs of some of the extremely popular industries include:
| Industries | Average CPC |
|---|---|
| Apparel | $0.45 |
| Auto | $2.24 |
| B2B | $2.52 |
| Beauty | $1.81 |
| Consumer Services | $3 .08 |
| Education | $1.06 |
| Employment & Job Training | $2.72 |
| Finance & Insurance | $3.77 |
| Fitness | $1.90 |
| Home Improvement | $2.93 |
| Healthcare | $1.32 |
| Industrial Services | $2.14 |
| Legal | $1.32 |
| Real Estate | $1.81 |
| Retail | $0.70 |
| Technology | $1.27 |
| Travel & Hospitality | $0.63 |
How Much Do Our Facebook Marketing Plans Will Cost You?
If you have understood the cost to run Facebook ads for your business then you can check how much do our Facebook ads management packages will cost you. We have three fixed price Facebook management and advertising packages to help you manage your business organic and advertising strategy.
Facebook Marketing Packages
| BASIC 10,000 INR / 150 USD |
PREMIUM 18,000 INR / 250 USD |
PLATINUM 28,000 INR/400 USD |
|---|---|---|
| Organic Facebook Management Plan | Organic Facebook Management Plan | Organic Facebook Management Plan |
 Facebook Page Creation |
Facebook Page Creation |
Facebook Page Creation |
| Facebook Cover And Profile Pic
Creation |
Facebook Cover And Profile Pic
Creation |
Facebook Cover And Profile Pic
Creation |
 Facebook Tabs Creation |
Facebook Tabs Creation |
Facebook Tabs Creation |
| Facebook Page Optimization |
Facebook Page Optimization |
Facebook Page Optimization |
| Post on Page(1 Per Week) |
Post on Page(1 Per Week) |
Post on Page(1 Per Week) |
| Creation Of Facebook Polls/ Quiz
|
Creation Of Facebook Polls/ Quiz
|
Creation Of Facebook Polls/ Quiz
|
| Sharing Post In Groups |
Sharing Post In Groups |
Sharing Post In Groups |
| Responding To Comments |
Responding To Comments |
Responding To Comments |
| Call To Action Button Creation
|
Call To Action Button Creation
|
Call To Action Button Creation
|
| Hashtag Research |
Hashtag Research |
Hashtag Research |
| Influencer Research |
Influencer Research |
Influencer Research |
| Video Posting |
Video Posting – 1 Per Month (Only
30 Sec) |
Video Posting – 1 Per Month (Only
30 Sec) |
| Page Monitoring |
Page Monitoring |
Page Monitoring |
| Competitors Analysis |
Competitors Analysis |
Competitors Analysis |
| Facebook Ads Management | Facebook Ads Management | Facebook Ads Management |
| Suggested Ad Spend Monthly Up to
10,000 Rs |
Suggested Ad Spend Monthly Up to
10,000 Rs |
Suggested Ad Spend Monthly Up to
10,000 Rs |
| Facebook Business Manager Set Up
|
Facebook Business Manager Set Up
|
Facebook Business Manager Set Up
|
| Facebook Ads Campaign – 1 |
Facebook Ads Campaign – 1 |
Facebook Ads Campaign – 1 |
| Ad Set – 1 |
Ad Set – 1 |
Ad Set – 1 |
| Ads – 1 |
Ads – 1 |
Ads – 1 |
| Pixel Installation |
Pixel Installation |
Pixel Installation |
| Custom Conversion Creation |
Custom Conversion Creation |
Custom Conversion Creation |
| Remarketing |
Remarketing |
Remarketing |
| Detailed Audience Creation |
Detailed Audience Creation |
Detailed Audience Creation |
| Custom Audience Creation |
Custom Audience Creation |
Custom Audience Creation |
| Creation Of Automated Rules |
Creation Of Automated Rules |
Creation Of Automated Rules |
| Facebook Analytics Report Creation
|
Facebook Analytics Report Creation
|
Facebook Analytics Report Creation
|
| Ad Campaign Monitoring |
Ad Campaign Monitoring |
Ad Campaign Monitoring |
| Catalogue Creation |
Catalogue Creation |
Catalogue Creation |
| Dynamic Ads Creation |
Dynamic Ads Creation |
Dynamic Ads Creation |
| Instant Experience Ads Creation
|
Instant Experience Ads Creation
|
Instant Experience Ads Creation
|
| Customization Of Ad Placements |
Customization Of Ad Placements |
Customization Of Ad Placements |
| A/B Testing Of Ad Set, Creative
And Placement |
A/B Testing Of Ad Set, Creative
And Placement |
A/B Testing Of Ad Set, Creative
And Placement |
| Carousel And Collection Ads |
Carousel And Collection Ads |
Carousel And Collection Ads |
| Traffic Monitoring |
Traffic Monitoring |
Traffic Monitoring |
| Monthly Report |
Monthly Report |
Monthly Report |
